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CoAdvantage Acquires California-based Total HR Management

Announcement Cements California Presence & Follows Acquisition of PEMCO (Oct-2017)

CoAdvantage Corporation (“CoAdvantage”), a leading national provider of strategic human resource solutions for small to mid-sized companies, announced today that it has acquired California-based Total HR Management (“Total HR”). The acquisition expands CoAdvantage’s national footprint and represents the Company’s first office in California. The acquisition follows the Florida-based PEMCO transaction (Oct-2017) and creates a combined platform serving more than 4,500 clients and approximately 90,000 work site employees with a range of HR outsourced solutions to small and medium sized businesses.

Total HR is a comprehensive human resources administration firm located in Los Angeles, CA that provides outsourced HR services, benefits and payroll to a white-collar client base. Total HR has demonstrated attractive growth while providing high-touch service to their clients, allowing the business to build scale through a reputation of service excellence. The business will become the core of CoAdvantage’s California operations and will service the broader work site employee base, which is now approximately 4,000.

“The acquisition of Total HR provides CoAdvantage with a strategic entry-point to the California market through a strong regional provider with a history of success and service excellence,” said Mike Maseda, President and CEO of CoAdvantage.  “We look forward to coupling our scale with Total HR’s relationship-based service model to further expand our presence in providing high-quality HR support to California’s thriving small business community.”

“CoAdvantage’s scale and resources bring added value to our customers and the California market,” said James Harwood, Founder and CEO of Total HR.  “I am excited to join the CoAdvantage family and look forward to working with the broader CoAdvantage team as we grow our presence in California.” Total HR will form part of CoAdvantage’s West Region and James Harwood will continue with the combined Company as Vice President of California.

CoAdvantage’s acquisition of Total HR follows the Company’s merger with PEMCO in October 2017. Both transactions dramatically increase the Company’s scale while adding strong management talent with similar client-focused operating strategies. These transactions follow the Company’s acquisition of Discovery Outsourcing and Compensation Solutions in 2014.  CoAdvantage now serves approximately 90,000 work site employees in all 50 states, offering the resources of a national provider with a local focus to business owners around the country.

About CoAdvantage

Headquartered in Tampa, Florida, CoAdvantage, Inc. is a leader in human resource solutions, providing Professional Employer Organization (PEO) services to small and medium-sized businesses nationwide. A portfolio company of Morgan Stanley Private Equity, the company has offices throughout Florida and Texas, as well as Colorado, California, New York and New Jersey, serving approximately 90,000 work site employees nationwide. For more information, visit our About Us page.

About Total HR:

Total HR is a California-based Professional Employer Organization (PEO) with over 12 years of experience in providing payroll administration, workers’ compensation, employee benefits and human resource solutions to small-to-medium size businesses in the California region.  Founded in 2004, Total HR has built a strong book of business through service excellence and delivering high quality products to its clients. The business operates out of three client servicing operations: Los Angeles, CA, Orange County, CA and Malone, NY. For more information, visit