Sales Inquiry : 855-351-4731
Sales Inquiry : 855-351-4731

CoAdvantage Expands Operations in California, Names Lori Malveaux and Maria Martin to Lead the Market

TAMPA, Fla., February 28, 2019 – CoAdvantage Corporation (“CoAdvantage”), one of the nation’s top 3 privately held professional employer organizations (PEO) and a leading national provider of strategic human resource solutions for small to mid-sized companies, announced today the expansion of its California operations. Accommodating for recent growth, the Company has hired several experienced leaders for key roles in the California market and moved into new larger offices in Pasadena.

Among the recent additions is Lori Malveaux, who joins CoAdvantage as Director of Client Services, California, leading CoAdvantage’s Client Services team in the region. Malveaux, a Certified Senior Professional in Human Resources (SPHR and PHRca), has worked for over 20 years in the Human Resources field, including positions such as HR Client Executive and Client Services Team Leader at other PEO’s. She graduated with a B.S. degree from Pepperdine University.

With more than 15 years of experience in the California PEO industry, Maria Martin, recently joined CoAdvantage as Vice President Sales, California, leading the Company’s sales team in the state. Martin is a seasoned sales leader with a track record for consistently leading strong sales teams. Maria graduated with a B.A. degree from California State University.

Malveaux and Martin are both based out of CoAdvantage’s new Los Angeles area office. In October 2017, CoAdvantage, with headquarters in Tampa, Florida acquired Total HR, a California-based PEO. The former offices of Total HR in La Crescenta, just outside Los Angeles, are now re-located to new and larger offices in Pasadena under the brand name CoAdvantage. The new office, situated in the heart of the Pasadena business district, will accommodate the increasing staff and growth plans.

“We are excited to have Lori and Maria join our already strong team of professionals serving our California PEO market” said Clint Burgess, President and CEO of CoAdvantage. “California is a growing market for outsourced HR services and we are now well-positioned for further expansion in this market. The California labor market has many unique legal and technical requirements, thus having experienced California-based leaders join our existing strong local team will reinforce our ability to bring the best PEO services and know-how to our California clients. In addition to Lori and Maria, we have added several new sales and service team members to our California team in recent weeks.”

In the past year, CoAdvantage has acquired and integrated several regional and national PEO’s, including PEMCO, Total HR, and Remedy Employer Services.

About CoAdvantage
Headquartered in Tampa, Florida, CoAdvantage, Inc. is a leader in human resource solutions, providing Professional Employer Organization (PEO) services to small and medium-sized businesses nationwide. CoAdvantage serves 4,500 clients and 90,000 work site employees across all 50 states, with the main offices in Florida, Texas, California, New York, New Jersey, and Colorado. For more information, visit