CoAdvantage | Executive Leadership Dayne Williams Ben Hewitt Bruce Goin

Dayne is co-founder and Chief Executive Officer of CoAdvantage Holdings and is responsible for the strategic investments, management, and direction for the entire CoAdvantage family of companies. He founded the company as a Professional Employer Organization (PEO) and — recognizing an unmet need among our clients in the marketplace — expanded the business to include insurance broker services and a Human Resource Outsourcing (HRO) solution.

Among Dayne’s many accomplishments was the acquisition of a business that later became known as ZeroChaos, a highly successful contingent workforce management company. Most recently, Dayne’s visionary skills led him to the acquisition of four additional companies: NELCO, a well-established and highly respected PEO; PlanSource, a web-based benefits enrollment and administration technology solution; BrokerSource, the leader in broker-deployed benefits administration and employee decision support solutions; and Instant Benefits Network, a leading provider of web-based products and services designed to meet the technology needs of benefits brokers. Dayne’s strategic leadership continues to guide the company as we grow and offer the most comprehensive products and services in our industry.

Notably, Dayne’s leadership gained CoAdvantage the distinction of being recognized as one of Inc. magazine’s Inc. 500 Fastest Growing Companies for three consecutive years. His experience and insights were also the guiding force behind ZeroChaos’ phenomenal growth and in securing Fortune 500 accounts such as EDS, Bank of America, and IBM.

Prior to founding CoAdvantage, Dayne gained valuable experience when he held several positions with commercial insurance broker McGriff, Seibels, & Williams. Here, he specialized in designing and implementing workers’ compensation programs for large commercial accounts. As Vice President of Sales, he was a recognized leader and senior producer. Dayne also worked as a Sales Account Manager for the Construction Insurance Corporation. His background in sales has been key in CoAdvantage’s many successes.

Dayne earned a Bachelor of Science in Economics at Florida State University. He is an active member of the Orlando business community and also serves on the Board of Directors for The First Academy, a K-12 Christ-centered college preparatory school.

Ben is a co-founder and senior executive, leading CoAdvantage’s largest business unit, the Professional Employer Organization (PEO), as President and General Manager.

Throughout his tenure, Ben has restructured and redirected the business, accelerating growth and market penetration while refining business measurements and management systems. He has considerable in-depth experience and expertise, having held numerous management executive positions within CoAdvantage, including responsibility for operations and new client implementation, finance and accounting, business development, and sales. His ability to build relationships, motivate teams, and establish strong client relationships has been a large factor in CoAdvantage’s phenomenal success.

Prior to founding CoAdvantage, Ben held positions in the banking and financial industries. As a Commercial Loan Officer and Vice President with United American Bank, he drove significant business portfolio growth and helped the bank expand its presence in the Central Florida marketplace.

Ben received banking training at SunTrust, which offers one of the country’s leading M.A. programs. Here, he was recognized for his business acumen, leadership, and entrepreneurial strengths. He also earned a Bachelor of Arts at Southern Methodist University and an accounting degree at the Cox School of Business. As a community leader, Ben is involved on a number of boards and is a founding trustee of the Downtown Orlando Foundation.

Bruce is a co-founder and Executive Vice President of CoAdvantage Insurance Solutions (CIS). Under his direction, CIS has experienced significant year-over-year growth rates.

In his tenure with CoAdvantage, Bruce helped develop the strategic positioning that formed some of the basis for the company’s success. For example, due to Bruce’s insights, CoAdvantage has combined human resources outsourcing services with brokerage services so brokers are able to enhance value propositions for their clients with creative solutions that encompass the entire human resources and benefits equation.

Bruce also serves as the head of the risk management team for the Professional Employer Organization (PEO), CoAdvantage’s largest business unit. This allows Bruce the ability to leverage the knowledge and purchasing power of the CoAdvantage internal premiums across the entire CoAdvantage client base. Under Bruce’s direction, CoAdvantage is highly successful in building beneficial relationships with clients, partners, and insurance carriers to maximize benefits for all involved.

Prior to joining CoAdvantage, Bruce worked for commercial insurance broker McGriff, Seibels & Williams. He was also Property Vice President for International Sports Properties, which creates, markets, and manages revenue enhancement programs around sports properties.

Bruce earned his Bachelor of Science at Florida State University.

Mark is the Chief Financial Officer of CoAdvantage Holdings, the parent organization for the CoAdvantage family of companies. As an original investor in CoAdvantage, he was a leader in the human resources transformation and helped to launch leading-edge staffing subsidiary ZeroChaos, Inc. He served as the founding Chief Executive Officer of ZeroChaos and was responsible for building the company to $80 million in revenue in less than four years before assisting in its sale in 2005.

Mark has an extensive background in banking, operations, and accounting and brings a wealth of business, financial, and executive experience to CoAdvantage. He has served in key roles on three entrepreneurial management teams, each cited by Inc. magazine’s Inc. 500 as being among the fastest growing privately held companies of their times.

Prior to joining CoAdvantage, Mark gained operational experience as Chief Financial Officer and Chief Operating Officer for a leading lawn and garden manufacturer and as Chief Financial Officer for a staffing company that grew via acquisitions and developed the concept of productivity-based staffing. Mark spent the first 11 years of his career working for Deloitte & Touché and PNC Financial Services Group.

Mark earned his bachelor’s degree in accounting at Grove City College and his Masters in Business Administration at the University of Pittsburgh. Mark is active in various local youth athletic leagues as a coach and mentor. He also serves on the Advisory Board of the Destiny Foundation of Central Florida / Greater Orlando Food Bank, which helps feed thousands of Central Florida families each year.

Scott has full P&L responsibility for CoAdvantage’s Human Resources Outsourcing (HRO) solution, where he serves as President.

Since joining CoAdvantage in 2006, Scott has leveraged his extensive knowledge of the HRO industry to bring value and offerings to medium-sized companies looking for human resources business solutions. In addition to growing CoAdvantage’s evolving business, Scott serves clients by helping them anticipate market trends and create offerings that proactively meet their emerging business needs.

Scott spent nearly 17 years with Hewitt Associates, a global leader in human resource solutions for Fortune 500 companies. At Hewitt, he developed and launched two national businesses: Mid-Market HRO and Flexible Spending Account Outsourcing. As the National Business Leader of Hewitt’s Mid-Market HRO, he grew the business to $50 million in revenue. Additionally, as the National Business Leader for Hewitt’s Flexible Spending Account division, Scott oversaw the product launch and managed it through a significant growth period. Scott was also a key executive involved in opening Hewitt’s Orlando center in 1997.

Scott earned a finance degree at the University of Florida. He is the founder and current Chairman of Fast Start Management, a local non-profit organization that promotes healthy lifestyles and fitness to elementary-age children through an annual track and field event. He also serves on the Dommerich Elementary Endowment Board, as well as the Board of Directors for the Destiny Foundation of Central Florida / Greater Orlando Food Bank, which helps feed thousands of Central Florida families each year.

As Executive Vice President of Sales, Phil is responsible for the entire Human Resources Outsourcing (HRO), Professional Employer Organization (PEO), and CoAdvantage Insurance Services (CIS) product and service offerings and strategies. His range of responsibilities includes market development and expansion and direct and indirect sales channel development.

Phil has an extensive background in sales strategy, operations, and account management. Prior to taking on his sales leadership position, Phil held a number of executive positions within CoAdvantage, including Chief Operating Officer. In this role, he planned and guided the development of all operational aspects of our company. He was also the President and General Manager of CoAdvantage’s HRO business unit, where he led the development of the business concept, strategy, business measurements, and targets; he also provided sales, implementation, operation, and delivery leadership. Finally, Phil was Executive Vice President of Operations for our PEO and our former subsidiary ZeroChaos, as well as Vice President of Sales for the PEO and Regional Director. In this position, Phil opened and advanced new business opportunities and territories, including the development of the entire Southwest region.

Phil’s commitment to customer care was demonstrated when he developed the concept for CoAdvantage’s team delivery model, a structure that focuses on exceptional customer service and allows CoAdvantage to serve our clients better than anyone in the industry. This dedication continues to be demonstrated in his role today as is apparent with the positive feedback we receive from clients, partners, and employees.

Phil earned a Bachelor of Science in Business Management at Florida State University.

Bill serves as General Counsel and Corporate Secretary of CoAdvantage Holdings, Inc. He oversees all corporate, legal, HR, and regulatory areas for the company and its operating subsidiaries, including complex multi-state regulatory compliance, acquisitions and divestitures, capital transactions, intellectual property, key vendor relationships, and conflict resolution.

Prior to joining CoAdvantage, Bill practiced business and employment law, most recently as Head of the Employment Law Department at Winderweedle, Haines, Ward & Woodman, a full-service law firm. He has represented many businesses and employers, including publicly-traded companies, in all aspects of business and employment law. Bill has also represented clients in state and federal courts and before administrative agencies such as the EEOC and the Department of Labor. He has represented and worked extensively with Human Resources Outsourcing (HRO), Professional Employer Organizations (PEO), staffing, and employment services companies throughout his career.

In addition to his responsibilities with CoAdvantage, Bill has served as counsel, advisor, or board member for numerous charitable and community organizations, including the Coalition for the Homeless of Central Florida, the Destiny Foundation of Central Florida, LifeWork Leadership, and Frontline Outreach. Bill earned his bachelor’s degree at Furman University and his law degree at the University of Florida. He has received an "AV" rating for excellence in practice skills and professional conduct from Martindale-Hubble, and has served as a speaker, trainer, and contributing author for numerous organizations and publications, including the Florida Bar, Entrepreneur Magazine, and The Council on Education Management.

Scott is President of PlanSource, CoAdvantage’s web-based benefits enrollment and administration technology solution. Scott is responsible for the overall management, sales, and strategic direction of this subsidiary.

Scott co-founded PlanSource in 2007 with a plan to develop a leading-edge technology platform for small and medium-sized businesses. This tool benefits four stakeholders in the benefits administration arena, including employees, employers, benefits professionals, and insurance companies by providing the best technology available in the market.

Scott has over 26 years of experience and is a well-known industry veteran with a stellar reputation. Prior to starting PlanSource, he founded SYLINQ, which provided similar technology as that developed by PlanSource, but specifically for large employers; the same team that created the PlanSource tool also developed the SYLINQ product. Under Scott’s leadership, SYLINQ grew to be the recognized industry leader in large employer benefits administration. In 2002, Scott sold SYLINQ to Ceridian, a global business services company. Scott then joined Ceridian, where he ran the business development efforts for their human resources and benefits business.

Scott previously held a senior executive position with First Health, one of the nation’s largest PPO networks that provide health benefits services to self-funded national employers across the country. He was also a senior executive with Sedgwick Noble Lowndes, which was later acquired by Marsh, the world’s leading insurance broker and strategic risk advisor.

Scott earned a Bachelor of Arts at Michigan State University.

Ted is the co-founder and Chief Operating Officer of PlanSource, CoAdvantage’s web-based benefits enrollment and administration technology solution. Ted manages the day-to-day activities of this subsidiary.

Ted has over 35 years of experience in the health care and insurance arena with strong backgrounds in operations, client services, and business development. He was founder and Chief Executive Officer of Long Term Care Group (LTCG), an insurance outsourcing company that was founded in 1997 with $16 million of venture capital and, due to Ted’s outstanding leadership, was sold for $135 million seven years later.

Prior to LTCG, Ted was Chief Executive Officer of First Health Strategies, a large full-service third-party administrator (TPA) covering three million employees and dependants. During his tenure at First Health, Ted held numerous high-level management positions, including Chief Executive Officer, Chief Operating Officer, and Chief Administrative Officer.

Ted earned a Bachelor of Science at the University of Maryland.

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