Leadership through Partnership
Our belief in partnership began with the strong, successful relationships that formed the foundation of our business. Our senior leadership team has been working together since the inception of the company – and in some cases for many years before. Our combined industry expertise, vision for HR and benefits excellence, and commitment to the success of our clients allow us to provide better business results today and into the future.
Bios
- Dayne Williams - Chief Executive Officer
- Ben Hewitt - President, PEO
- Bruce Goin - Executive Vice President, Insurance Services
- Mark Lowrey - Chief Financial Officer
- Scott Millson - President, HRO
- Phil Carollo - Executive Vice President, Sales
- Bill Robbinson - General Counsel
A co-founder of CoAdvantage, Dayne is the CEO of CoAdvantage Holdings and is responsible for the strategic investments, management, and direction for the entire CoAdvantage family of companies. He founded CoAdvantage as a Professional Employer Organization (PEO) and quickly expanded the business to include insurance broker services and a Human Resource Outsourcing (HRO) company and was responsible for the acquisition of a business that became the basis for ZeroChaos, a contingent workforce management company. His leadership gained CoAdvantage the distinction of being recognized as one of Inc. Magazine's "Inc. 500" fastest growing companies for three consecutive years. His experience and vision were the guiding force behind ZeroChaos' phenomenal growth and in securing Fortune 500 accounts that included clients such as EDS, Bank of America, and IBM.
Dayne has held a number of management and executive positions, providing an extensive background in product development, business development, and sales. His management has resulted in significant growth for the company in both the staffing and insurance industries. Prior to founding CoAdvantage, Dayne held a number of positions with McGriff, Seibels, & Williams where he specialized in designing and implementing worker's compensation programs for large commercial accounts, and, as VP of Sales, was a recognized leader and senior producer. Prior to joining McGriff, Seibels, & Williams, he was a sales account manager for the Construction Insurance Corporation. Dayne graduated from Florida State University where he received a B.S. degree in Economics. He is an active member of the Orlando business community and is a member of the Young President's Organization (YPO). He is currently serving on the Board for the Human Resources Outsourcing Association and The First Academy.
As a Co-Founder and senior executive, Ben leads the Professional Employer Organization (PEO) division, CoAdvantage's largest business unit, as its President and General Manager. Throughout his tenure Ben has restructured and redirected the business, accelerating its growth and market penetration while refining its business measurements and management systems. Ben has considerable depth of experience and expertise, having held a number of management executive positions within CoAdvantage including responsibility for operations and new client implementation, finance and accounting, business development, and sales. His ability to build relationships, motivate a team, and establish strong client relationships has been a strong contributing factor to CoAdvantage's phenomenal success.
Prior to joining CoAdvantage, Ben held a number of positions in the Banking and Financial industries. As a Commercial Loan Officer and VP with United American Bank, he was responsible for driving significant growth in their business portfolio, and helped the bank expand it's presence in the Central Florida market place.
Ben received his Banking training at SunTrust Bank, one of the country's leading M.A. programs, where he was recognized for his business acumen, leadership, and entrepreneurial strengths. Ben received his B.A. degree from Southern Methodist University and an Accounting Degree from the Cox School of Business. As a community leader, he is currently involved on a number of Boards and is a founding trustee of the Downtown Orlando Foundation.
Bruce is co-founder of CoAdvantage and currently serves as President of the Insurance Solutions Division. Under his direction, the Insurance Solutions Division has experienced significant year-over-year growth rates. In his tenure with CoAdvantage, Bruce helped develop the strategic positioning that formed some of the basis for the company's success - combining HR Outsourcing services with Brokerage services to challenge traditional broker procurement propositions with creative solutions that encompass the whole HR and Benefits equation.
Bruce also serves as the Head of the Risk Management team for the Professional Employer Organization (PEO) division, CoAdvantage's largest business unit. This allows Bruce the ability to leverage the knowledge and purchasing power of the CoAdvantage internal premiums that exceed $20 million across the CoAdvantage client base. Under Bruce's direction, CoAdvantage is highly successful in building beneficial relationships with clients and vendors to maximize the growth potential for all involved.
Prior to joining CoAdvantage, Bruce worked for McGriff, Seibels & Williams, Inc., a large privately-held broker in the commercial insurance industry. Bruce also worked for International Sports Properties (ISP) as Property Vice President. ISP sold sports-affiliated advertising and promotional opportunities for colleges and universities throughout the Southeast.
Bruce graduated from Florida State University in 1991. He serves on the CoAdvantage Philanthropic Committee to help CoAdvantage give back to the communities where it operates.
Mark is the CFO of CoAdvantage Holdings, the parent organization for the CoAdvantage family of companies. As an original investor in CoAdvantage, he was a leader in the Human Resources transformation and helped to launch leading-edge staffing subsidiary, ZeroChaos, Inc. Mark served as the founding CEO of ZeroChaos and was responsible for building ZeroChaos to $80 million in revenue in less than four years before assisting in its sale in 2005.
Mark has an extensive background in Banking, Operations, and Accounting and brings a wealth of business, financial, and executive experience to CoAdvantage. He has served key roles on three entrepreneurial management teams, each cited by Inc. Magazine's "Inc. 500" as being among the fastest growing privately held companies of their times. Prior to joining CoAdvantage, Mark gained operational experience as CFO and COO of a leading lawn and garden manufacturer and as CFO of a staffing company that grew via acquisitions and productized the concept of productivity-based staffing. Mark spent the first eleven years of his career working for Deloitte & Touché LLP and PNC Financial Services Group, Inc.
Mark received his Bachelor's degree in Accounting from Grove City College and his MBA from the University of Pittsburgh. Mark is active in various local youth athletic leagues as a coach and mentor. He also serves on the Advisory Board of the Destiny Foundation/Greater Orlando Food Bank, which helps thousands of Central Florida families each year.
As President, HRO of CoAdvantage, Scott is responsible for the operational management of the Human Resources Outsourcing division.
Since joining CoAdvantage in 2006, Scott has leveraged his extensive knowledge of the Human Resources Outsourcing (HRO) industry to bring value and offerings to small and mid-market companies that are looking for business solutions for Human Resources. In addition to growing CoAdvantage's evolving business, Scott is servicing current clients by helping them anticipate market trends and creating offerings that proactively meet their emerging business needs.
Scott spent nearly 17 years with Hewitt Associates, a global leader in Human Resource solutions for Fortune 500 companies. At Hewitt, he developed and launched two separate national businesses: Mid-market HRO and Flexible Spending Account outsourcing. As the national business leader of Hewitt's mid-market HRO business, he grew the business to $50 million in revenue. As the national business leader for Hewitt's Flexible Spending Account business, Scott oversaw the product launch and managed it through a significant growth period. Scott was also a key executive involved in opening of Hewitt's Orlando center in 1997.
Scott graduated from the University of Florida, with a degree in Finance. He is also the founder and current chairman of Fast Start Management, a local non-profit organization that promotes healthy lifestyles and fitness to elementary age children through an annual track and field event.
As EVP of Sales, Phil has an extensive background in sales strategy, operations, and account management. In his current position, he is responsible for the entire Human Resources Outsourcing (HRO), Professional Employer Organization (PEO), and Insurance Services product and service offerings and strategies. His range of responsibilities includes market development and expansion and direct and indirect sales channel development.
Prior to joining the sales organization, Phil served as COO and planned and guided the development of all operational aspects of CoAdvantage. Phil was the founder, President, and General Manager of CoAdvantage's HRO business unit, where he led the development of the business concept, strategy, business measurements, and targets as well as providing sales, implementation, operation, and delivery leadership.
Phil has held a number of executive positions including EVP of Operations for the PEO and ZeroChaos, VP of Sales for the PEO, and Regional Director where he opened and advanced new business opportunities and territories, including the development of the entire Southwest region. Phil received a B.S. degree in Business Management from Florida State University.
Bill serves as General Counsel and Corporate Secretary for CoAdvantage Holdings, Inc. He oversees all corporate, legal, HR, and regulatory areas for the company and its operating subsidiaries, including complex multi-state regulatory compliance, acquisitions and divestitures, capital transactions, intellectual property, key vendor relationship, and conflict resolution.
Prior to joining CoAdvantage, Bill practiced business and employment law, most recently as head of the employment law department at Winderweedle, Haines, Ward, & Woodman. He has represented businesses and employers, including publicly-traded companies, in all aspects of business and employment law. Bill also represented clients in State and Federal courts and before administrative agencies such as the EEOC and the Department of Labor. He has represented and worked extensively with Human Resources Outsourcing (HRO), Professional Employer Organizations (PEO), staffing, and employment services companies throughout his career.
In addition to his responsibilities with CoAdvantage, Bill has served as counsel, advisor, or board member for numerous charitable and community organizations, including The Coalition for the Homeless, The Destiny Foundation, LifeWork Leadership, and Frontline Outreach. Bill received his bachelor's degree from Furman University and his law degree from the University of Florida. He has received an "AV" rating for excellence in practice skills and professional conduct from Martindale-Hubble, and has served as a speaker, trainer and contributing author for numerous organizations and publications, including the Florida Bar, Entrepreneur Magazine and The Council on Education Management.
Amy serves as VP of Finance and Accounting for CoAdvantage and is responsible for all aspects of corporate accounting, the tax department, and employee and client banking as well as insurance reconciliation. In this position, she oversees a great volume of essential financial procedures for the company including the processing of well over 400 payroll tax returns each quarter and reconciliation of over 120 insurance invoices every month.
Amy previously served as Controller for CoAdvantage and, prior to joining the company, spent nine years as Controller at InfoSource, Inc., a software development company that provided training software for CompUSA.
Amy earned her undergraduate degree in Finance with a minor in Latin America Studies from the University of Central Florida. She is working towards her Certified Public Accountant license.

